For the fifth year, the Facebook Awards celebrate the best creative work being shared on the Facebook platform. More businesses are using Facebook and Instagram to connect with audiences and tell stories than ever before and the FB Awards highlight the power of Facebook and Instagram as creative canvases.
In 2015, it reviewed over 2700 submissions from 160 countries that offered a snapshot of the state of creativity and innovation across Facebook, Instagram and the entire industry.
With so many countries outside the US submitting their work for the 2015 Awards, it was clear the platform had to internationalise this year's awards further, so it could celebrate more work in more countries. However, more internationalisation is only one of the new things it is doing this year:
New in 2016
Internationalising the Awards Programme
All countries will now have the ability to be recognised for great work within their region, with local creative executives from each region as judges at the Regional Voting Events.
Regional awards: "Best of APAC", "Best of EMEA", "Best of LATAM" and "Best of NA" - Top winners from each regional voting event will move to the global judging event
The judging process is in three rounds this year due to the volume of entrants
April: Members of the Facebook Creative Shop will review the submissions and announce those moving on to the Regional Voting Events
May: Regional Voting Events take place and Best of APAC, LATAM, NA and EMEA are selected
June: The top winners of each Regional Voting Events will move to the global judging event in NYC, where Global Creative Council will select the best campaigns in each category
Facebook Awards + SMB
For the first time, the FB Awards will recognise small business advertisers that have earned effective, eye-opening results. Winners of this category will also receive FB Ad Credits.
Updated categories
Recognising more aspects of creative excellence in marketing and effective business results
Best Use of Facebook family of brands: Awarded to the most creative, original and well-executed Facebook and/or Instagram campaign concepts. Example: Lexus 1000 to 1
Innovation: Awarded to campaigns that aren't only creative, but engage audiences in ways we've never seen before. Example: GT Ride - Viral Gaming for Kia
Small business Awarded to those who successfully captured the attention of local audiences and drove gained results with creative thinking on Facebook and Instagram.
Social for good: Awarded to charitable/non-profit org campaigns that creatively and successfully raise awareness and drive positive social change using Facebook or Instagram. Example: ALS Ice Bucket Challenge, Kafa
Integrated: Awarded to campaigns that creatively use Facebook as part of a larger, overall media mix. Example: P&G Always "Like a Girl"
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